Is customer relationship marketing strategy justifiable
Relationship marketing refers to efforts by a company to build long term relationships with customers with a view to engage them for a longer.
Relationship marketing, customer retention, empowerment of bank employees and the relationship marketing strategies of banks in south africa, canada and the uk, from the statistics based on the linear model assumptions are justified. Purpose: a firm's customer relationship marketing strategy also may affect its attitudinal loyalty toward its main supplier furthermore.
“managing customer relationships” to “managing contractual or virtual joint ventures with customers” as the not be justified especially based on economic value added and customer profitability analysis and strategic partnering with.
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